Close Up, Nigeria’s favorite toothpaste, recently won the coveted Brand of the Year award at the ADVAN Awards for Marketing Excellence which held on Saturday, October 30, 2013. The ADVAN Awards is to acknowledge and reward marketing professionals as well as celebrate marketing achievements across a range of Industries. Close Up celebrated this great achievement by hosting a select group of people from across different industries to a cocktail event at the Oriental Hotel, Lekki Lagos. Continue...
At the event, the brand thanked its teeming consumers for their patronage over the years, and its contribution to making the brand what it is today. In furtherance of its appreciation of its consumers, the brand also used the opportunity to launch the Close Up Herbal, “Natural Naija Smile” Contest. The contest involves consumers putting up their smiles on the Close Up facebook page, and getting their friends to like the picture. Winners from the competition stand to win two brand new Hyundai cars.
Also ongoing is the Close Up Loves Naija Promotion which was unveiled with a special anniversary pack. Consumers are expected to match three packs to form a complete map of Nigeria and stand a chance to win up to N1m naira monthly.
Speaking at the event, Brand Building Director Unilever Nig Plc, Mr David Okeme, stated that Close Up has been leading innovations in the Oral Care market since the 70s and at the heart of the brand is the confidence it gives to people to get close to one another. It is the market leader in Nigeria and is driving this campaign to foster social interaction. Mrs Oiza Gyang, Category Manager, Oral Care who also spoke to reporters said that this award is recognition of marketing excellence and for a campaign that was borne of out of a deep understanding of the Nigerian consumers and a celebration of the resilience of Nigerians. It is an engagement with the youths using platforms they love- Music and Digital. Close-Up has also been working with Dentists to bring behavioural change to Nigerians with its Brush Day and Night Campaign. She ends by saying “Only Close-Up can provide perceptible transformation in the mouth that consumers can see, feel and believe in, and this enhances their ability to ‘close up’.
Close-Up was launched into the Nigerian market in 1975. It has kept fresh and protected the mouths and teeth of millions of families across the country. Today, it is Nigeria’s No. 1 toothpaste brand. Their consumers were assured that Close-Up will continue to demonstrate its Oral expertise in Nigeria and continue to give the 3X fresher breath and strong white teeth to 160million Nigerians.
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